Designed by ESTABLISHED | Country: United States

“ESTABLISHED has redesigned Svedka’s entire product range. Using a ground breaking approach, ESTABLISHED enabled the use of super saturated colors throughout the range through an innovative shrink wrapping technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf.

The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost.”

Designed by Csaba Bernáth | Country: Hungary

“Concept design for this Hungarian dark beer from Soproni. My idea was to design a dark and elegant  full body design broken with dripping black ink from the top to fit to the beer’s dark and strong mysteries.”

Designed by DeSève, Canada. Photography: rejeanharel.com

Our family has been making maple syrup in the deep deep woods for over 200 years. My Great Grand Papa, (Great Grand Father in french, it's our heritage and mother tongue out here in lower Canada) was a bootlegger, a war vet, a hunter, an interesting character and a rather quiet man, he liked the woods better than people. The packaging has changed a bit over the years, moonshine jugs, mason jars, to what we have today. There is a small gold leaf from his war uniform in his honor, as well as an old image of his "vilebrequin" (a hand drill used to tap the trees, i still have a picture of it on our website). We took pictures of a 300 year old tree and used it as the background, seemed fitting as it is, in essence, our livelyhood. It is honest just like the golden liquid inside. And is an ode to the family's slightly dodgy past.

Designed by DUCXE, Spain.

Created by prestigious brand Miguel Oliveira, the design of the GASTROCAMISETAS are inspired by 3 different dishes of Galician cuisine, keeping the essence of Chef Miguel Oliveira. The idea behind the packaging was to make a container which could be reused and also to keep it true to its culinary nature. An aluminum tray accompanied by a recipe came to as a result, and that's how we will bring home to you YOUR personal Gastrocamiseta.

Designed by Marios Karystios, Cyprus.

Back in 1987, Andreas Kyriakides decided to develop his interest in wines from a simple passion to a labor of love and refined taste. This is when he established the first regional winery at Vouni Panayia. With the launch of the new labels, the winery unveils the past, focuses at present and looks into the future. New colour schemes - each wine and grape with its own - and designs open a window into the values that are the foundations of the winery. The mouflon still has a major role on the label, as in the old winery crest it was the emblem that the winery was remembered. There is a lean and modern design that shows the mouflon seating on top of the letter V(derived from the area of Vouni encompassing the region, the altitude, the beauty, and especially the terroir of the vineyards) looking at the horizon already visualizing and planning the future. This young mouflon symbolizes the new generation of Kyriakides family that play an active part nowadays in running the winery.

Designed by Caitlin Piery, United States.

This project was created in April 2013 while attending Auburn University. Cocograms is a chocolate bar that refers back to ancient Chinese dissection puzzles called tangrams. The game consists of seven flat shapes, called tans, which are put together to form figures. The objective of this puzzle is to form a specific shape (given only a silhouette) using all seven chocolate pieces. The logo, patterns, and overall packaging use only shapes that are used in the actual puzzle (triangles, a square, and a parallelogram), further emphasizing the geometric nature.

Designed by ProcessCN, United States.

Goal Zero is the industry leader in the emerging portable solar power market. As an exploding start up, Goal Zero needed finished, retail-ready packaging that was up to par with their cutting edge products. They came to Process for support in design collaboration, feasibility of design, testing, and providing full packaging manufacturing. Goal Zero required packaging that would accommodate a product line with a wide range of purchase price points. They were also concerned about damaged packaging and theft. While addressing these needs, Process provided Goal Zero with packaging that would also create a unique and personal customer experience, at both the retail and post-purchase levels. The packaging also helped consumers become accustomed the new brand, and provide them with a specific level of education about the products in order to adequately support them in their purchase. After extensive product packaging testing, Process designed a handmade box with a magnetic flap that revealed the product, while concealing the cords and adaptors for each product. Process used a dull coated paper laminated over board with 4/4 color with spot UV for additional detail. The outside cover overhangs the interior box to emphasize a book like appearance. An embroidered fabric pull tab on the bottom gives attention to small detail while giving consumers cues to access the product. The retractable metal hang tab allows the package to be hung or stacked for display. With packaging that feels hefty and significant, like a gift or coffee table book, the customer experience was enhanced both in retail and post-purchase settings. With the product being fully enclosed and provided with additional structure, the issues of theft and damages were resolved. Interior structures included using a custom molded PET cavity insertion and uniquely designed product suspension. The flap also added additional room for education through a carefully produced system of iconography and typography. The end result of this project landed Goal Zero with a cohesive brand across multiple platforms. A system and series of rules now in place allows the packaging to maintain consistency when new products are added.

Designed by Demner, Merlicek & Bergmann | Country: Austria

“A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer.

The problem: during Christmas time, true beer lovers are especially keento Stiegl’s Bock beer. With 7% vol. it’s quite a strong beer, making the ride home by car rather unsafe.

The solution: For a temporary promotion the former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.”

Designed by David Rygiol | Country: United States

“Yellowtree farm is a specialty organic farm producing rare and amazing foods out of St. Louis, MO. This packaging for their popcorn, popcorn grits, and popcorn flour begins with a 100% recycled and compostable bag. The bag is stamped with a wood ring pattern and logo, then sealed with the product tape and labeled with production details. The wood ring pattern visualizes both the farm’s name and the topography of the land. Each Package is produced by hand by the farmer, ensuring that every product carries his special touch – from farm to market. Trust your food!”

“This small-batch lip balm is made by the farmer using organic beeswax and the finest oils. The label design reflects the tension between the lip balm’s blend of humble, local ingredients and its artful composition: Each tube is hand labeled by the farmer.”

Designed by Blue Marlin, United Kingdom.

Having designed ZEO originally, Blue Marlin has created packaging for three new flavour variants. ZEO’s graphics have moved from understated minimalism to stylish boldness. An additional element of the design is the introduction of Russian iconography to communicate the brand’s origin – A red star crests the cap and a silhouette of St. Basil’s Cathedral rises within the barcode. ZEO’s unique bottle structure has also been refined for mass production. While the curves have been reduced, the subtle twist still remains, thus keeping ZEO in a category all of its own.

Designed by :OTVETDESIGN, Russia.

Canned goods are almost a human. Honesty makes them nicer as well. So we have agreed in :OTVETDESIGN agency, and made absolutely truthful labels for Selizharovo. There is everything that you wanted to know about the product but did not dare to read. For example, stewed fruit made of apples and currant. How many berries are in there and how many fruit? Or eggplants in adjika sauce. What is the percent of peppers in a can? Since now there is no need to become absorbed in the small font on the reverse side of the can – clear infographics will accurately and honestly explain to the most meticulous customer what stands behind the delicious taste of the product line.

Designed by Erik Berger Vaage, Norway. School: Academy of Art University Photography: Wan Hur

Assignment: Create the packaging for a new or already existing coffee company. Concept: Good Morning Coffee Company: A genuine, traditional American, small batch roastery. Created as my final project in Packaging Design 1 at AAU.

Designed by anabolic, Ukraine.

The Service of gift sheets, namely ChickChirik, was invited as a Partner of the E-Commerce Awards 2013 event, which took place in the Hyatt Regency Kiev Hotel. The ChickChirik brand packings with mini-chocolates were prepared on the tables as pleasant surprises for guests.

Designed by McLean Design, Inc., United States.

Mothers LeatherTech: Cosmetics For Your Car Innovative LeatherTech is Driven by Insight When chemists at Mothers auto care created an innovative new leather care system, they asked their long-term branding and packaging partners at McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category. “Design is art with an objective,” says Ian McLean, founder and creative director at McLean Design, Inc. “Our team saw the need to position this revolutionary new product in a revolutionary new way. The bold packaging is a huge point of difference in a traditionally conventional market segment.” Leveraging Mothers bold red equity, the contemporary styling epitomizes their forward thinking. Descriptors read like high-end personal care products with names such as Foaming Wash and Moisture Infusion Gel Cream. Elegant custom photography of luxurious upholstery confirms LeatherTech as a premium product line that offers a unique experience while protecting one’s automotive investment. “Our role is not to merely design the packaging but to connect with the consumer,” McLean continues. “This approach elevates the Mothers brand and provides a competitive advantage against the industry heavyweights.” Establishing a relationship between expensive leather interiors and sophisticated skin care and cosmetics helps drive home the value of the offering in a way that is both contemporary and persuasive. “Success comes from offering meaningful solutions to our customers,” says Dennis Holloway, Mothers CEO. “LeatherTech is a great example of how McLean Design consistently helps us build visibility, significance, and brand value.”

Designed by Dolp Lau, Hong Kong.

Its hair care products provide purely natural ingredients for users. The clean and pure packaging for the brand was created using a series of dots.

Designed by Tommaso Bovo, Italy.

The urine therapy is a practice that was born in ancient Greece and spread throughout the world up to the present day. People who practice this care, argue that through it you can restore important substances in your body. I don't know what's in this bottle, but I can guarantee in any case the same results!

Designed by Simon Frouws | Country: South Africa

From theory11.

“The Artisan White Edition playing cards, like the previous Black Edition, were designed by South African artist Simon Frouws and feature elegant gold foil hot stamped onto ultra-lux white paper. They were produced using FSC-certified papers derived from sustainable forests, vegetable-based inks and starch-based laminates. These are also available in a collector’s set with two White Edition Decks and two Black Edition decks in a beautiful laser etched wooden box.”

Designed by Claudio Limon | Country: Mexico

“For this project the client asked me to create an affordable package where you could see, and smell the product. It also needed to be easy to package by hand and original.

In the small town in Mexico where I grew up, people would buy soap in bulk which was delivered wrapped in paper. I used this as inspiration and created a square, waxed paper wrapper. An oval die cut was added to allow the consumer to see and smell the product.”

 

Designed by Daisuke Sergio Ito, Japan.

"You can't help shouting!" X-PLOSION is a brand new Japanese high energy drink. Its characteristic shout mark is expressing "the explosion and the shout" of feeling which are felt with this energy drink, such as spirit when encouraging themselves, invigoration by release from stress, and joy when an aim is achieved.

Designed by BridgerConway, Argentina / USA & Global.

Güitig - Carbonated natural mineral water of volcanic origin. Güitig, which is part of Cabcorp Ecuador Group, is an Ecuadorian brand with over 100 years in the market. As the market leader in its category, this carbonated natural mineral water of volcanic origin is manufactured in Machachi, a small town located in Quito. It is the leader in the carbonated natural mineral water category. Güitig needed to be revitalized for several reasons. It is recognized by all Ecuadorians as a traditional and high-quality brand offering a natural product, however it was perceived as outdated and targeted for a more mature audience. The challenge was to revamp its image without losing the product's traditional perception and other positive attributes such as family heritage, quality and reliability. Based on this, BridgerConway developed the new image, starting with the logotype and packaging line. Fernando Arendar, Creative Director of the Packaging Division, commented "We wanted to create a brand that could be associated to the classic world without being old. That's why we adapted the beer's graphic style in order to achieve that goal".

Designed by PKG, United States.

Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli case. To combat the challenges of this unique category they had a plan: A reformulated product line offering the same great taste, but a more nutritious profile. Could PKG use this news to create a new deli brand perception? CONSUMER FIRST We audited the marketplace and “met with” deli shoppers in online discussions—identifying their likes and dislikes, what they thought about particular brands and how they shop the category. Through our research, we heard from consumers that the familiar Sara Lee brand ribbon–such important equity on pound cake, cheesecake and pie– could evolve to feel more like a deli brand. THE SOLUTION On a parallel path, we honed the Sara Lee deli brand story, first building the persona of Sara Lee herself. Many have a picture of who Sara Lee is in their heads, and we found a need to contextualize and contemporize her for a new audience. Having these elements in-hand, we developed packaging concepts that spoke to the premium and healthful feel we were after, and consumers were telling us they believed in.

Designed by jkr (Jones Knowles Ritchie), United Kingdom.

This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr. The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression. Michael Cockram, senior global marketing director for Beam Inc., said: ‘Laphroaig continues to be the world’s No.1 Islay malt whisky. Our decision to refresh the brand’s packaging has been taken with a great deal of care, given that the brand’s distinctive look has been so successful for many years.’ Daniela Nunzi-­‐Mihranian, creative director, jkr continued: ‘Laphroaig has a fantastic brand essence and the redesign provided the opportunity to unleash it. By refining the equities that make Laphroaig distinctive, we were able to bring harmony to the portfolio. This has improved navigation for consumers while delivering a more contemporary feel.’ ‘We believe the new look creates a modern evolution for the brand, reinvigorating the original design while educating consumers on the brand’s unique taste experience’ Cockram continued. The new packaging was designed with feedback from the Friends of Laphroaig community. ‘After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a more defined brand personality that resonates with our fans.’ Look out for the new bottles launching shortly in the US, UK, Germany, Sweden, Australia and Japan.

Designed by Gerlinde Gruber, Austria.

The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection. The box meets the following requirements: 1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm) 2.) high level on stability for protecting the devices during shipping, no extra foam material is needed 3.) easy to assemble 4.) can be plain stored 5.) high value according to the quality of the products 6.) clear, strong design 7.) high recognition value at trade shows 8.) space for an optional USB-Stick in a prominent place The electronic device is shockproof packed, because it's centered and floating in the box. The device is wrapped with an ESD-High-Shield bubble bag. No closure is needed, because it is shipped in a green metallic bubble bag.

Designed by Chia Lynn Kwa, Singapore.

Sambal is a (fictitious) Peranakan cuisine concept takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it. Think a spicy, Asian Pommes Frites (the Belgian fry place in St. Marks in Manhattan). The takeout packaging puts the focus on the sambal.

Each box is stamped with the logo after it is filled with food. To open the box and get to your meal, symbolically break the seal!

Designed by Priory Press Packaging, Northern Ireland.

It all started with a relationship. A relationship that began 6 years ago when we were asked to produce sticky labels for a newly formed company called Mash Direct who had the unique idea of growing their own vegetables, steam cooking them and getting them to the shops within 24 hours. The food tasted amazing and before long they needed to up their profile and sit on supermarket shelves all over Ireland, competing with the best. Priory Press designed and produced a range of 13 different product sleeves which all bear the now widely recognised red tractor.

Designed by Büro 128, Czech Republic.

Brand identity and packaging design for the Italian mineral water Etrusca. The brand takes its name from the Etruscan civilisation, the most ancient civilisation which inhabited the Italian lands. The identity is designed to reflect the heritiage of the name, as well as the purity of the water, which is sourced from a spring at border of the Alps and the Apennines.

Designed by Albert Lopez-Amor & Txell Gràcia | Country: Spain

“Land, ecological viticulture, astronomy, the strength of the origin: the set of the distinctive elements that define the Ecovitres winery is the basis for the new graphic identity of its wine range, Vins de Mesies.

Colourful, balanced and full of attractive details, the labels of these four products display a visual message that shows the main directions of the brand: respect for nature, authenticity, roots, conviction and thrill.”

Designed by Empatía STUDIO | Country: Argentina

“El Gauchito Salteño’s products are the traditional argentinian food, known as ”alfajores”. Our goal as brand developers was to recreate the personality of the brand, which was not being reflected by its old identity. We developed a new colorful system where the products could be combined with modern and powerfull colors and elements. We synthesized the logo, making it more appealing and modern.”

Designed by Natasha Shubaly | Country: Canada

“These wine packages were designed as an interactive way for the consumer to try an assortment of wines. The One Week Wine Sample sets helps consumers get over bad days (job loss, failed exam, fender bender) or to celebrate good ones (birthdays, a raise, new house). The word fill-in lets people express themselves and transforms the package into an engaging experience.

Whether consumed by one person over a week, or shared one night with a few friends, these 1/2 litre wine boxes are perfectly proportioned for any day good or bad.”

“Keeping the simple and earthy yet graphic tone of the brand, my concept was to create a 100% reusable and recyclable package for Only Soap. A simple organic cotton face cloth was used to wrap and protect the soap and a chain stitch holds the cloth together, which allows for effortless opening. To secure the entire product, a 100% post consumer waste band wraps around the soap, and helps the package stand out from others on the market.”

Designed by Proximity | Country: Canada

“Even the box has stage presence. Loud, like a rock star. Practical, like a roadie. In just 48 hours, the Marshall Fridge box garnered over 14 million impressions online. And a few weeks later, a formal complaint from UPS because it was too appealing to thieves.”

Designed by KNOCK Inc. | Country: United States

“This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.The matchbooks aligned with the client’s aesthetic and eye for color, showcasing his newest offering while upholding the story of Benjo’s brand.”

Designed by Hovard Design | Country: United States

“Hudson Made’s line of handmade, small batch Beard & Shave Soaps is designed for the bearded man and his clean-shaven brother. These multi-purpose 3.5 oz. discs generate a lather that acts as both a gentle beard shampoo and an exceptional shaving cream.

The Beard & Shave Soap is available in three varieties—Original White, Cedar Clove, and Citron Neroli—each with a distinctive aroma. The personality of these three distinct soaps is conveyed through rich color. Unifying the packaging for the line is bold typography, which strikes a balance between contemporary simplicity and the heritage implied by nineteenth-century design.

The boxes were produced using traditional printing and letterpress typography on sustainable paper. Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product.”

Designd by Mat Bogust, THINK Packaging in collaboration with Curious Design , New Zealand. Illustration by Beck Wheeler Support the Project on Kickstarter

"The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought? Give your furry friend a dignified farewell with a personalized, biodegradable casket."

"Day in, day out Mat Bogust lives and breathes packaging. From a cheeky little scamp of 17 to a now, rather respectful 32 year old he's been working with cardboard as a structural packaging designer. Starting THINK Packaging 3 years ago, Mat's been available to agencies and new businesses around the globe as their very own packaging ninja and got him thinking…"I wonder if I could produce awesome, game changing work for myself this time?" An idea rattled around his head for a little while and eventually made its way into the ideas book, sketched, then straight onto CAD. Once I had hand cut first prototype I stood back and reveled in the pure, natural beauty of it and like an excited child at Christmas I started showing it off to fellow designers & friends. All who saw this instantly knew that this wasn’t just an idea anymore, this had to happen. So Rest In Pets was created…"

So Rest In Pets has designed and tested a set of products that finally gives pet lovers an option. Our smaller designs use a classic coffin shape, a well known visual metaphor that everyone can relate to. It adds a sense of solemn dignity. For the large casket, we designed a new hexagonal shape. At the end of their lives, Cats are best farewelled curled up... maybe remembering one of their many afternoon naps. The hexagonal shape suits this best. If you wish to have your pet cremated the urn is an ideal way to hold the ashes. If you wish to scatter these at some stage there is an easy pull tab to do this. Alternatively, if you seek bury your pet after cremation you could lay them to rest in one of our caskets. Our great friends at Curious design helped nurture & sculpt the look, feel & branding and along with Beck wheeler who created the amazing illustrations, Rest In Pets is now a simple answer to a difficult question… 'what do I do when my pet dies'

Designed by Unikat Creative Agency, Poland. Designer: Przemek Wasilewsky

Filip is a hypothetical cat food brand which we designed just for fun, only in our freetime. Realisation includes designing a logotype, characters, packaging and a simple product website layout.

Designed by So Yeon Lee, South Korea.

Korean parents acknowledge that early childhood education plays a pivotal role in determining a child’s IQ. With this is mind, I decided to design a toy package that would assist intellectual development in children. The package design focuses on each theme of IQ, EQ and GQ. Each set of toys targets babies as young as 6months olds to 5 years old children. To clarify the purpose of the educational toy package, I have used an alphabet shape, a puzzle shape and vivid colors to attract and stimulate a child’s attention. Prize winner in 2011 world peace art exhibition organized by South Korea.

Designed by SUNMIN, CHOI, South Korea.

This product is an Eco-friendly paint container which is made to paint a house on user's own. I made this small considering that it will be used just for fixing small part not painting the whole house. Also, not like common iron-made containers it's made out of paper. Just like soy milk pack. The reason why I chose this particular material is for the environment. it can be re-used not to mention it's eco-friendly. For the consistency its design take the shape from blade of grass. I well know about the difficulties women are having at opening a paint can.And I've also known how the present containers give people hard works when it should be mixed with other products because it can be really burdensome sometimes using tools to mix them cleanly. To solve those problems I devised the package of which the top can be cut so that it is able to be squeezed when it need to be mixed.

Designed by Biles Inc., United Kingdom.

Biles Inc. creates design for new healthy snack range Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3. The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural ‘fruit sticker’. Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.

Designed by iQonic, Russia. Creative director: Irina Krasnoperkina Designer: Oxana Tarasova, Denis Vedeneev Copywriter: Anastasia Patlay Account director: Alena Kuznetsova

iQonic branding has created a new elite tea brand for Aurivallis tea company. The iQonic team has worked out the 4 sku naming, logo and packaging design of the new trademark - "Montea". This is an elite tea brand for those who are hungry for new experiences and want to look after thier health. "Montea" is a natural organic herbal tea enriched with fruits and berries. All ingredients are hand-picked on the mountainsides of Altai. The design of the package illustrates the origin of the tea and includes images of the mountains combined with ancient Altai decorative designs. At the moment Montea collection consists of 4 SKU — "Malenta", "Ribella", "Solanta" and "Miella".

Designed by Hall and Lien Creative Agency, United States.

David Bradley Chocolate is a premium product that deserved a quality brand redesign. Due to slumping sales in the previous years, Hall and Lien Creative Agency was challenged with the task of designing a fresh new package that engaged consumers with strong shelf presence and taste appeal. Just months after hitting the shelves, the redesigned packaging has become a best seller in their lineup and is continuously increasing in sales.

Designed by OlssønBarbieri, Norway.

Winemaker’s Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the “state-of-the-art” of winemaking. The winemaker’s name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept. We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, …) and to tell us a little story about it. The plate gives a sense of a place with connotations to food and culture. These pieces of handcraft that are mostly regarded as ordinary everyday kitchenware are celebrated and transformed into vessel to communicate a period, the origin and a mood that suggest the personality of both the wine and the winemaker.

Designed by JDO Brand Design & Innovation, United Kingdom. Viki Crossman - Designer Ray Smith - Design Director James Davies - Artwork & Production Director Robyn Stevenson - Client Director

Unicer Bebidas launches premium Super Bock craft beer range with JDO JDO Brand Design & Innovation has joined forces with Unicer Bebidas, the Portuguese brewery, to launch a range of premium, Super Bock craft beers brewed to recipes created in Unicers’ micro and mini breweries. The brewery’s aim was to rekindle interest not only in Super Bock’s heritage but also the beer category itself, which is seeing a massive increase in the popularity of authentic craft beers. Super Bock is Portugal’s most popular beer. Established in 1927, as well as being the only beer brand in the world to win 30 consecutive gold medals, the brand has consistently developed to become synonymous with quality and innovation. It is also seen as the beer of music and football in Portugal. Lack of variety in the Portuguese beer category had begun to commoditise the beer experience for many Portuguese drinkers. However, the wine category has seen a huge surge in popularity, mainly due to its roots in a more natural process and consumers’ interest in its ingredients, flavours, tastes and provenance. Beer, on the other hand, had been perceived as being from a more industrial source. Unicer saw an opportunity to learn from the wine category and to create this authentic, premium craft beer range. The resulting packs are available under the sub brand 'Selecção 1927,’ endorsed by Super Bock and come in an elegant 75cl bottle or on draught. The label has been designed in such a way to enable range extension and the draught lens reflects the label design. Using a textured black paper and printed gold type, JDO have achieved a premium look with masses of taste and quality cues. The first beer to launch is an Imperial Stout and defines the look and feel of the brand. Other recipes will quickly follow.

Designed by Daniel Thorsteinsson, Iceland. Photograph: Dagný Lilja Snorradóttir Graphic design: Dagný Lilja Snorradóttir & Daniel Thorsteinsson

CD packaging for an Icelandic electronic band Sometime´s new cd "Acid Make-Out" released june 2012. The Compact disc (CD) has always been my favorite music format, because when I was growing up I have a lot of memories discovering music holding a CD in my hands. So I wanted to do something special for that format. The clients brief was simple. It had to have a blue pyramid on the cover. We took it a step further making the packaging a blue pyramid, gave it an extra live as an art piece that people put in there living room instead of hidden in a shelve where most or all CD end up.

Designed by Burgopak, United Kingdom.

Burgopak have recently joined forces with the team behind Lapka to design and produce the packaging for their first collection of artisan electronic devices. Lapka is a collection of small sensors that attach to your iPhone through the headphone jack. They allow you to take measurements and assess the quality and healthiness of your surrounding environment. Aesthetically the intention of the product according to Creative Director, Vadik Marmeladov is, “to mix Yves Saint Laurent and NASA together.” To us that translated simply as, beautiful science. The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same. From the beginning this was not intended to feel like an, ‘Apple’ product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features. The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal. After the pack has been opened and the hero product removed users are invited on a voyage of discovery through the packaging as they dig down to unearth peripherals and printed literature. This again stems from the science of discovery encapsulated within the product. Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost. On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage. Lapka is available from selected retailers as well as at: www.lapka.com

Designed by BREAK, Italy. Designer: Rossella Rabuffi, Stefania Bajardi

An Italian brand part of the Leaf International portfolio, Dietorelle is simply known a synonym for sugar free candies. MARKETING OBJECTIVES In a highly competitive market, with recurring product launches made by competitors and where sugar free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity. CREATIVE SOLUTION BREAK offered an accurate and detailed visual interpretation of the new key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar free brand.

Designed by Brother Design Ltd, New Zealand.

A new product for Pams Private Label, this soft eating licorice enters a competitive category dominated by kraft naturalness and traditional confectionery cues. Soft eating licorice (made with real licorice root) is a ‘grown up’ natural sweet and the design needed to appeal to adult tastes. At a glance the result is natural and modern, yet looking closer, there is a touch of 1920s decadence due to the typography and hand drawn embellishments, (reminiscent of a boutique lolly store.) The hyper-real illustrations look good enough to eat and by using dark sophisticated backgrounds to colour block in store, these designs achieve stand out and a premium feel, rather than purely playing to kraft paper with red and black accents like the competitors. Like the soft, scrumptious licorice inside, these Pams packs are sure to ‘surprise and delight’ and will tempt trial with their natural deliciousness.

Designed by Quaker City Mercantile, United States.

After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin. Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic. Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800′s, which at the time was a lifesaving drug against malaria. Hendrick’s Gin master distiller Lesley Gracie created this complexly flavored cordial, bittersweet with a slightly syrupy mouthfeel and notes of floral lime and orange zest with rose petal and lavender. Quaker City Mercantile spearheaded Quinetum’s concept and design. The small, custom-mold glass bottle was inspired by a 1940’s-era poison bottle discovered in a London antique shop. The Quinetum bottle was designed to echo the canonical Hendrick’s Gin aesthetic, with distinctively clean, painstakingly designed packaging and a Stelvin screwcap. The packaging I created for Hendricks 14 years ago is incredibly iconic, much loved and, now, much imitated,” says Grasse. “Therefore, there was a lot of pressure with this project to up the ante and take things to a new level. And, judging by the initial feedback we have received on this, I think we achieved that. Our goal is to put this out there in very limited quantities and keep Quinetum very selective and very rare. As rare as platinum, titanium or any other “um”.

Designed by Stacy Kamin, United States.

Final project for Visual Communications at PrattMWP. A beer made just for women

Designed by Insight Design Studio, Serbia. Art Director and Copywriter Nikola Vucicevic Graphic Designer Mirolsav Vujovic 3D Visualization Ivan Apostolski

NutriFit brand has released its new product this spring. Diet Plan is a food nutrition program designed to help in weight regulation in a healthy and natural way. The product contains a healthy meal based on healthy oats, cereal and tea. Easy to use, easy to prepare, yet very healthy. The packaging design was done with high-quality print in mind - full color, embossed details on the front side and handmade gold incuse. Along with the NutriFit logo, we also came up with the Diet Plan slogan: A plan worth going by.

Designed by Leonardo Contreras, Colombia.

This project is about the design of packaging and brand of this product called lavanda fragrance sachet for a company called "El Perfumero" located in Cali (Colombia). This package contains small plastic balls with lavender scent, the packaging is inspired by the color of the lavender fields, you can use it in your car, closet or bathroom.

Designed by Smith Design, United States.

SMITH DESIGNS NEW PACKAGING FOR GARDEN OF EATIN’ DELIVERS DOUBLE DIGIT GROWTH The brand team at The Hain Celestial Group tasked Smith Design with creating a new look for Garden of Eatin’, the #1 brand of organic & natural tortilla chips. Smith described the challenge as a “more-ganic” facelift – to help visually reassert the brand’s leading position as the premium player in the increasingly crowded and competitive, healthy & natural snacks category. Smith Design, the Glen Ridge, NJ and Carmel, California package design firm, redesigned the brand’s packaging, which previously employed a shiny, see-through bag, to a matte substrate for the entire line of over 30+ SKUs including the popular Yellow, Blue and Red Hot Blues tortilla chips. The design was received with immediate success and double digit growth for the brand. "Smith Design has proven to be an instrumental business partner in refreshing one of our core brands during the past year,” said Joe Wilbeck, Senior Brand Manager on Snacks/Hain Celestial Group. “This brand was in dire need of a multifaceted brand refresh. Nimble, resourceful, strategic and creative, Smith Design developed breakthrough packaging that was more naturally appealing and representative of our core brand values. The results speak for themselves. Their great work was a key driver of the double-digit growth shown on our brand today.” “The design takes a new approach, employing visual cues that clearly communicate the organic message,” added Martha Seidner, Executive Vice President of Smith Design. “The brand’s non - GMO claim strongly resonates with the natural and organic consumer. Burlap and parchment, combined with real corn imagery, evokes the premium position that’s true to the brand.” Product photos clearly reveal the whole grain details of every chip and the new matte substrate further conveys the natural image. Smith also redesigned the Garden of Eatin’ brand identity, removing the logo’s tilt and “fiesta fun,” child-like attributes, evolving it to a “decidedly more sophisticated, proud identity that reinforces the brand’s trusted heritage and authentic, natural position,” said Seidner. Additionally, key information on the pack has been organized in a way that’s easy to navigate among a sea of variants, with the stable of flavor colors retained and optimized to help consumers quickly find their favorite.

Designed by GJ PACKAGING, Portugal.

The goal was to create a simple and modern label for a range of wines from Dão Wine Region in the north of Portugal. Design should appeal to a young customer and also represent the quality of the wine. The symbol represents the map of the region and the metallic colors on black background highlights the product on the shelf. The triangle pattern is always present on the 3 products.

Designed by CARTILS, The Netherlands.

S.Pellegrino Stars in Cannes Film Festival! S. Pellegrino, the Italian star of carbonated waters, revealed its new limited edition design in honour its official partnership of the International Film Festival of Cannes 2013. It was yet again created by international branding & packaging design consultancy CARTILS, which confirms its global expertise in design of limited editions. For several generations, S. Pellegrino maintains a close relationship with the 7th art. After its first appearance in La Dolce Vita in 1959, the iconic brand of Italian cinema has continued its career with multiple international cinematic appearances: From Russia With Love in 1963, Emmanuelle in 1969, La Grande Bouffe in 1973, Mighty Aphrodite in 1995, The Royal Tenenbaums in 2001, Changing Lanes in 2002, Ocean's Twelve, My stepfather, my parents and I and A Corps lost 2004 Scoop and Hitch in 2005, The Devil Wears Prada in 2006, Eat, Pray, Love and The Tourist in 2010, Untouchables in 2011 and Arbitration in 2012, with more to follow. This year again, the iconic S.Pellegrino bottle has a new label for the Cannes Film Festival. This limited edition "Star of the Cannes Film Festival" depicts the immortalised iconic red star on the steps of the Festival being photographed by the international press. The previous limited edition focused more on the history of the current design choses for a more modern look and feel. CARTILS’ composition shows paparazzi representing the current stardom of the brand. Also by adding three spotlights on the Star icon, the brand story gets highlighted in a dynamic and contemporary way. This contemporary limited edition bottle "S.Pellegrino Star of the Cannes Film Festival" will be available mid-April and throughout the month of May 2013 set in glass and PET, 50cl and 1L sizes in restaurants, hotels and bars of France, Belgium and The Netherlands. It is sure to bring a sparkle of glamour, elegance and creativity to the tables.

Designed by B&B studio, United Kingdom.

For the past four years, we’ve been helping Peppersmith reinvent the healthy confectionery market, first with chewing gum then with mints. With the grown-ups satisfied, it was time to turn our attention to kids with the launch of tingz – little bags of delicious sweets that are actively good for teeth. Made with xylitol – a natural wood sugar – these British Dental Health Foundation accredited sweets help reduce plaque and lessen the risk of tooth decay. Recognising the need to appeal to kids’ sense of fun over the long term, our team created a compelling brand world with real depth and potential, starring a pair of hairy monsters, Bowie and Floyd. At the same time, it was vital to reassure adults about the sweets’ healthy qualities, so our packaging relies on the monsters’ mouths, highlighting dental health in a fun and clever way. We’ve even created interactive SRPs that use the monsters’ mouths to dispense the bags. The tingz brand world comes vividly to life beyond the pack, with a website and booklets that tell the back-stories of our monsters and their forest friends, and we’ve created trade show stands and marketing materials too.

Designed by Marque Brand Consultants, Australia.

The Brief: the Pinnacle group tasked Marque Brand consultants with extending the portfolio of its mainstream Sail & Anchor brand into a craft beer territory for a new range. Knowing that the craft beer drinker most likes the authenticity in their great tasting beer of choice, and revels in the detail of crafted ingredients, Marque delved into the history of the Sail & Anchor brand to unearth a truth that could be the bedrock of the craft range. What it so excitedly discovered was that the Sail & Anchor brand has over a century of heritage in the seafaring port of Fremantle, where sea shanties have been sung and beers have been brewed in the Sail & Anchor hotel off and on for decades and is still being brewed there today. The Sail & Anchor hotel had seen many seafaring characters and personalities walk through it’s doors and the resulting brand weaves wonderfully romantic stories of Sailor’s Knots used in days gone by, elements of Fremantle history, a little touch of humour and brings them to life in an endearing illustrative form.

Designed by Citrartwork, Indonesia. Designer: Citra Limanto

Crispy Chips is a new brand of Hippies Snacks Indonesia. The activity of this company is manufacturing and packaging of organic food. Crispy Chips is a Potato chips, a Hippies Snacks's new product. Hippies Snacks takes care of human health and therefore produce chips without trans fats and added sea salt. For starters produced chips with two flavors: Onion garlic and Hot Chili Tomato. It’s recognizable, catchy and it stands out among all other snack bags, and brings extra fun for the parties!

Designed by Brandever, Canada.

Aquilini Brands sought us to create an entirely new cooler concept from scratch. They granted us complete trust, and carte blanche. ... And Jaw Drop is what we came up with. Launching in both the United States and Canada in Spring 2012, North American retailers will soon market innovative Jaw Drop cooler flavours like Sucking Lemons, Puckering Punch, Biting Oranges, Licking Limes and Blowing Raspberries.

Designed by Oscar David Gutiérrez D. of PVS Agencia, Colombia. Additional Credits: Name product / Copy / Redactor / Juan Sánchez

Designed by yoon jin. Kim, South Korea.

Following the present trend of increased interests in health, leisure sports are on people’s attention. I made this package-design appropriate for leisure sports shoes which are functionally various. In the other way, it gives fun to customer as it remind them of ‘tetris game’.

Designed by Nenad Dosen, Bosnia and Herzegovina.

The new Aquaviva water is distributed on the islands of Malta and Gozo. Locally produced by company Anthony Cassar and Son (1919) Ltd, Aquaviva’s new design was aimed at competing with a tough competition from local and Italian bottled water producers. It has balanced mineral content and is ideal for persons following a low salt diet. Glass bottle with it’s slightly curvy lines has clean and stylish look, enhanced with silver label and blue and red colour palette to distinguish Still and Sparkling range.

Designed by Marbles: Brain Workshop, United States.

When Marbles: Brain Workshop began working on The Brain Cube with Jason Freeny, an American sculptor known for his brilliantly original dissection of pop-culture toys, we were a little star struck. And afraid for our organs. And really excited to step up to the challenge of producing and designing packaging worthy of such an awesome toy. At first we played around with a number of box designs, but since the final product was a Rubik's-style puzzle cube with brain bits instead of colors, we kept coming back to the obvious answer: a glass jar. Sure, it might be considered packaging overkill, but Marbles was out to create a real head-spinner. Plus, once the substrate decision was made, it really was just a matter of figuring out how to make the Brain Cube "float" (completed by clear vac-form cases that dangle from the top of the jar) and making sure consumers had great visibility of the final product (completed with a clean screen print design on clear stickers which could easily be removed should the consumer wish). It's available here: http://www.marblesthebrainstore.com/the-brain-cube Formaldehyde sold separately.

Designed by Mark Grey of Equator Design Consultants, United Kingdom.

Recently launched into the UK market, London Velvet is a relatively new commodity in the world of ales. It is a rare and difficult blend that combines two popular tipples, Porter Ale and Cider, mixed together to form this very unique drink. The result is a tantalising and refreshing drink which assumes the name of London Velvet from its originator William Sharvatt, originally creating the experimental blend way back in the late 19th Century. Equator Design were briefed to create a new brand that could compete in both the ale and cider market, where consumers were able to understand the brand's proposition but wouldn't feel alienated by the contemporary offering of mixing these two classic drinks. The end result was a design that was very well received by both the client and the consumer research that subsequently followed. The creative manages to introduce the 'old v's new' thinking by displaying a balance of two sides - black v's purple, Big Ben v the London Eye, two traditional drinks with one contemporary delivery. A fun brand that doesn't take itself too seriously in a category that can all too often appear stagnant in it's consumer approach.

Designed by threebrand, Scotland/ United Kingdom.

threebrand unveil packaging design for new artisan craft beer Creative branding design agency, threebrand, has unveiled its packaging design for Ola Dubh 1991 craft beer. The Edinburgh based agency was briefed to create full bottle design and adornment for Ola Dubh 1991, an artisan craft beer with a twist. An extension of the core Ola Dubh range, the product is the first of a new range of craft beers by Harviestoun Brewery where the ale is matured in Highland Park Single Malt whisky casks. The ale was released on 1 May in limited numbers and confirmed its premium nature by selling out in 48 hours, six weeks before it was packaged. It has captured a discerning consumer, who loves beautifully brewed craft beer, but also appreciates the subtleties offered by the whisky cask maturing process. threebrand was tasked to create packaging for the beer that reflected the core Ola Dubh brand but signals that although an extension of the core range, it is a different edition. The ethos of the Highland Park Whisky look and feel were also to be taken into consideration and balanced within the design. Nick Cadbury, creative director at threebrand, commented: “We’ve worked with Harviestoun Brewery for a while now and were delighted to work on brand development for Ola Dubh 1991. “It was important to reflect the artisan philosophy of the Ola Dubh brand within the 1991 bottle design. To achieve this we chose a simple craft like design with a clean and almost naïve typography.” He added: “An equally simple two colour label printed on craft style stock was chosen to reflect the handcrafted nature of the brew and finishing touches such as individually numbered packs and hand labeling were employed to further emphasise this feel. “To distinguish the 1991 design from the core Ola Dubh range a bottleneck card adornment was added. Here we created a humorous link with world events from 1991, cheekily tying them back to Ola Dubh. For example,”1991 – Over 600 crop circles appeared across Britain. One even materialised in front of the Prime Minister’s country residence, despite constant patrol by the nation’s most vigilant troops. Hoax? Or evidence of aliens? We at Harviestoun see it more as a waste of damn good barley.” threebrand, based on board Boat 1502U in Edinburgh’s creative district, The Shore, works both in the UK and internationally to produce inspired design solutions and create distinctive brands. Ewan McCowen, Marketing Manger, at Harviestoun Brewery commented: “threebrand have done a phenomenal job with Ola Dubh 1991! “We were looking to do something new and exciting with the Ola Dubh brand and the team were enormously helpful in terms of ideas as well as design concepts “The product was so well received by the market it sold out in 48 hours, six weeks before it was even packaged!"

Agency: McCann Brender, Serbia. Designer: Jelena Grahovac

Golden Tips Tea is one of the biggest Indian online tea store, and these are packaging for Golden Tips Tea cans for premium teas. Main inspiration for this design was Indian ornamental drawings, know as Henna illustration. And this illustration goes all around package as a gold printed lines and small surfaces which gives rhythm to design making cheerful and dynamic background. As a contrast to the background I use aggressive and simple half black, half appropriate flavor color frame but keep ornamental look. And it make nice contrast to light and sensitive background. I tried to make nice relation between light and bold design.

Designed by Emily Zirimis, United States.

My assignment was to re-brand the American Academy of Pet Grooming. I chose to create a high-end line of pet grooming and pet care supplies which include dog shampoo & conditioner, and cat shampoo & conditioner, as well as cat and dog treats. The color palette and overall vintage feel is meant to emulate an all-American theme.

Designed by Amy Chen, United States.

PolarAid is a sustainable first aid kit for children meant to be sold by an organization called Polar Bears International. The first aid kit is intended to make a typically scary situation for children less scary. The proceeds from purchasing the kit go towards funding the conservation of polar bears, an endangered species. The kit houses multiple items including Band-Aids, Neosporin, gauze, medical tape, prep pads, and a bandage. The compact design, re-usability factor, single-color printing, and re-purposing of the side cut-outs as the polar bear's ears contribute to the product's sustainability.